The Schoola team traveled to Austin, TX to participate in SXSWedu. Along with attending the conference, we also spent time with some of the great Austin bloggers we work with.
As many of you know, our #WhyISchoola campaign is going full force and we wanted to get creative with Austin bloggers and harness their artistic talents. The #WhyISchoola campaign brings focus to those extracurricular programs such as art and music that are disappearing from our schools due to budget cuts. These programs are such a big part of the favorite school memories of adults today and we wouldn’t want our children to miss out on these enriching experiences. Schoola is working hard with schools to raise money to save these programs. Every time you shop our site, 40% of the sales go back to the school.
We decided to host an event at the DIY art studio Craft in Austin. This innovative space gives anyone the ability to make incredible pieces of art, no matter their level of artistic talent. With the guidance of the Craft ladies, the Austin bloggers created custom Schoola postcards that express their favorite school memory.
Jane of A Taste of Koko used her artistic eye to capture this shot at Craft.
Each blogger was equipped with a mason jar photo kit and a backpack of Schoola swag.
Check out some of the masterpieces our guests created.
These hand drawn illustrations were created by Becky of Chipper Things.
We had so much fun with the ladies in Austin and we look forward to more collaborations in the future!
Gennifer’s favorite school memories were doing art and craft projects at her bilingual elementary school. The school subjects were taught in both English and Spanish and the class celebrated many hispanic cultural events. She enjoyed crafting paper mache piñatas for Cinco de Mayo, making sugar skulls for Dia de los Muertos and creating Mexican fiesta lanterns with colorful tissue paper. Her love of handmade goods continues to this day and remains one of her favorite pastimes.